The strategy of communication
Delta Holding company represents the unique name for operating system of five different groups, which, although being involved on different matters, have the same business philosophy which enabled successful operation.
The principal of Integrated Marketing Commnications (IMC) has been applied completely in functioning and organizing of Corporate Communications Department, which enables the synchronization of PR, Marketing and CSR at the company’s level.Corporate communications department tasks:
- Corporative communication of Delta Holding
- Public relations (press relations, society relations)
- The process of standardizing of the member’s unique communication style
- Supervision of marketing member’s activities and loan of media marketing network
- Archivating, synthetising of promotive data about Delta Holding’s members
- Edition and distribution of Delta Newsletter
Corporate communications sub-departments:
- Video production and presentations
- Print and web designs
- Media planning, buying and monitoring
- Press and video clipping
Corporate communication department received many specialized and public awards as the result of successful work.